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  • February 11, 2008 - LG Electronics, a worldwide technology and design leader in mobile communications, today announced the launch of its LG-KF700, a new multimedia phone that combines three input methods to create an amazingly intuitive user interface and provides instant access to features.



    The world’s first phone with three separate input methods, the LG-KF700 itegrates a 3-inch touchscreen, alpha-numeric keypad and Shortcut Dial. Each of these input methods is assigned to the tasks at which it is most efficient, making LG’s highly intuitive interface possible. With its user-optimized navigation, all of the phone’s functions and features are instantly accessable.



    “Our consumers told us that they wanted a phone that had plenty of multimedia features, but doesn’t take a long time fiddling with menus to figure out. We created the LG-KF700 based their insight,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. “Internal research showed that a phone’s multimedia features often lay dormant if they are hard to access. On many phones these features are hidden deep in menus, requiring too much time and effort to find them. The LG-KF700 eliminates these endless menus with its intuitive interface and multiple input methods.”

  • February 11, 2008, Barcelona, Spain, Mobile World Congress - LG Electronics, a worldwide technology and design leader in mobile communications, today announces the European launch of its LG KF600 – winner of the 2008 iF Product Design Award - a new mobile phone that is as feature-rich and easy to use as it is stylish, thanks to its unique InteractPad™ handset.



    The InteractPad™ replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simple way to navigate through the numerous features on today’s mobile phones.



    The LG KF600’s InteractPad™ eliminates distractions with its luminous menu keys which displays the exact buttons a user needs to complete the task at hand. This is far more flexible than standard hardware features and eliminates the need to memorise exactly which key performs which function. These virtual keys are also larger and better spaced than physical keys, improving accuracy.

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